Business Idea

Atla’s vision is to become a preferred provider of naturally renewable potable water, in regions with non-sustainable water supply.

The business idea came to the founder several years ago in a Paris restaurant. To accompany a good meal he was offered two bottles of water; an expensive branded one, and a free “house tap”. He selected the free one, and regretted it as soon as he saw and smelled the water; It was obvious that it was a long time ago since this water had been running freely in a clear mountain creek.

Comparing the public water with the one in Norway, he got the idea: To gather natural clean, renewable water from Norway, and ship it as bulk to local markets around the World where it can be offered as a sustainable alternative to locally treated drinking waters.

Atla was founded in 2011 after several years of planning and pre-work.